Collectible NFT Design
Clients include Katy Perry, World Poker Tour, Resort World Las Vegas, Synopsis Events, Vegas Golden Knights and Lavita
Katy Perry
From concept to final execution, I led the creative direction and design for Katy Perry's three NFT launches, overseeing the development of interactive digital collectibles that embodied her iconic style and engaged her global audience. Designed in Photoshop and Illustrator, and animated in Adobe After Effects.
Katy Perry: The Nostalgia Store
Digitized Katy Perry's stage costumes worn during her live performances for sale in an NFT auction.
This collection is created by editing limited image sources and incorporating motion. Designed in Photoshop and Illustrator, and animated in Adobe After Effects.
Resort World Las Vegas
Conceptualized and designed four tiers of reward packs, a commemorative badge, and a playing card deck aligned with RWLV's branding guidelines.
An AI image-generating process was used to create the card background, with other visual effects animated in Adobe After Effects.
CHALLENGE
Create digital collectible items out of minimal image sources, such as photographs from the Katy Perry team.
SOLUTION
Adjust photographs and ass visual effects with motion graphics.
RESULT
California College of the Art Helvetica
Katy Perry
Led the creative direction and design for Katy Perry's NFT drop, overseeing the development of digital collectibles across the first three launches. Led the creative direction and design for Katy Perry's NFT drop, overseeing the development of digital collectibles
CHALLENGE
California College of the Art Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site
SOLUTION
California College of the Art Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site
RESULT
California College of the Art Helvetica Light is an easy-to-read font, with tall and narrow letters, that works well on almost every site
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